CONTACT

Kevin Lien is a Toronto based director working across commercials and music videos. His work gravitates toward stories that feel honest and tactile, prioritizing emotion over excess. He is drawn to real environments, natural performances, and moments that unfold rather than feel over directed. Whether working with athletes, artists, or everyday people, his goal is to capture something real and elevate it through craft.

He has directed projects for brands including PlayStation, Nike, Adidas, Puma, Little Burgundy, Vogue, The Ordinary, the Toronto Raptors, and the Toronto Maple Leafs. His work spans sports, fashion, and music, often blending cinematic craft with a documentary sensibility. Across platforms, his films have reached over 200 million views and have screened at festivals such as Berlin Commercial, Eye Candy, Austin Music Video Festival, and Reel Asian International Film Festival.

He is one of the co-founders of WOE Studio and continues to balance commercial work with music videos and narrative projects, driven by a constant push to make work that feels considered, emotional, and timeless.

hello@kevinlien.co